We discover, define, and develop insights into actionable output
WHAT WE DO We make it our business to understand your business, then develop a customized approach to ensure fresh discovery, making us a force to be reckoned with in any strategic challenge.
OUR RESEARCH SOLUTIONS We deliver powerful insight at critical brand moments
Whether you're a pre-launch product or looking to re-evaluate a long-standing strategy, our responsive team thrives on designing and implementing thoughtful and creative research solutions for every point along the product lifecycle.
We leverage three core service categories and key methodologies to accurately uncover meaningful and integral insights.
OUR CORE CAPABILITIES We begin with the end in mind when partnering with our clients across three core service categories
IN-HOUSE RECRUITMENT We know that strong insights start with strong participants. Our in-house recruitment assures quality control and compliance confidence; ensuring an integrated, seamless research process.
QUALITATIVE RESEARCH The cornerstone of ICG's expertise. We do it all: IDIs, dyads, triads, focus groups, ethnography. Whatever the modality, our priority remains the same: we conduct personal, empathetic interviews that get to the heart of participants' core needs and provide tailored recommendations to suit your business needs.
STRATEGIC LEADERSHIP Whether commercializing a new brand or product or looking to optimize sales execution, we can provide you with the strategic guidance to make informed and profitable business decisions.
KEY METHODOLOGIES We prioritize three innovative methodologies to achieve exact analysis and actionable outputs
Immersions bring people closer to their true experiences to identify true emotional drivers. We interview people where they make their decisions - late at night at their kitchen table, at the pharmacy, etc.
Online communities offer a relaxed, anonymous atmosphere, inspiring candid, judgement-free responses. This cost-effective methodology is perfect for any group size and allows for maximum flexibility.
VR research gives clients a peek into the mind of key stakeholders as they make the decisions that influence outcomes. This new technology is a must-see and is an engaging way to create excitement around research.