WE ARE ICG We are empathetic marketing consultants, dedicated to translating meaningful research insights into strategic business plans and tactical recommendations.
For 25 years, ICG has been devoted to bringing innovative thinking to our clients' business challenges. That's why we engage in Empathetic Marketing. We believe the key to understanding customer experience lies in empathy: a commitment to identifying, understanding, and satisfying the deeper emotional needs that drive consumer behavior.
OUR CORE CAPABILITIES We provide custom, comprehensive research solutions tailored to your unique business drivers.
"We know people don't do what they say, or say what they do. It's our mission to help clients identify the emotional drivers behind those disconnects, in order to form stronger brand relationships." - Dr. Mark Ingwer, Founding Partner